You may assume that you "should" make a profit. But have you asked yourself why?
Let me be clear: YOU MUST MAKE A PROFIT
Because profit means stability. If your business consistently returns a profit, your business is stable. It can grow. It can hire people. It can pay the owner a salary. It can contribute to charities. It can serve the customer with consistency.
Accountants often encourage us to "spend" so you don't show a profit and have to pay tax on it.
I disagree. Show a profit, pay the tax and grow. You can invest the profit into the business. Or take the family to Hawaii. Up to you.
The IRS also has an opinion: if you don't show a profit, the you DON'T have a business, you have a HOBBY.
Diana
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